NAD+, short for nicotinamide adenine dinucleotide, is an essential coenzyme present in every cell within our bodies. NAD+ plays a crucial role in our mitochondria (the "power house of the cell").

As children, we have an ample supple of NAD+, which is why we can wake up with energy, run around for hours, and never tire out.

As we age however, our NAD+ production naturally diminishes, resulting in a 40% reduction by the time we reach 40 years of age. This decline is a key contributor to the common signs of aging, including wrinkles, decreased mobility, reduced mental clarity, and diminished energy levels, and slower metabolism.

Lower NAD+ levels impair cellular function, impacting our overall well-being. Conversely, higher NAD+ levels translate to increased vitality and a reduced likelihood of experiencing age-related symptoms.